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With a blend of South Beach style and fast-paced action, the film “Miami Vice” is sure to be one of the summer's biggest hits.
And to celebrate this blockbuster, Bacardi Rum and Carnival Cruise Lines have teamed up to create an exclusive “Miami Vice Mojito” promotion all summer long aboard the line's “Fun Ships.”
Adults aged 21 and older who purchase Bacardi Mojito aboard any Carnival cruise now through Aug. 31, 2006, will be entered into a sweepstakes awarding a trip to Miami Beach where “Miami Vice” was filmed.
Additionally, adults who purchase a Bacardi Mojito when it is Carnival's “Drink of the Day” will be entered into a drawing for shipboard credit during their voyage. Both of these promotions are open to all passengers aged 21 and over sailing with Carnival (no purchase necessary).
"With opportunities for sunning and relaxing, a 'Fun Ship' cruise offers the ideal place to enjoy a refreshingly cool Mojito. Carnival is very pleased to partner with Bacardi to offer this one-of-a-kind promotion that highlights this popular tropical beverage and celebrates what is sure to be one of the summer's most anticipated movies,” said Bob Dickinson.
BACARDI Mojito is one of the most popular cocktails in the USA. “It's very fitting that the Mojito is so popular on the high seas as its origins reportedly date back to 1586 and Sir Francis Drake's adventures in the Caribbean,” says Abbey Glaser, Marketing Manager with Bacardi.
ABOUT THE FILM
Miami's Casablanca allure, the undercover police and the attitudes of Michael Mann's culturally influential television series have been enhanced by time in the feature film version of Miami Vice.
Ricardo Tubbs (Academy Award® winner Jamie Foxx of Ray, Jarhead) is urbane and dead smart. He lives with Bronx-born intel analyst Trudy, played by British actress Naomie Harris (28 Days Later, upcoming Pirates of the Caribbean II and III), as they work undercover moving drug loads into South Florida to identify a group responsible for three murders.
Sonny Crockett (Colin Farrell of S.W.A.T., The New World) to the untrained eye, may seem unorthodox, but procedurally he is sound. He is charming and flirtatious until - while undercover working with the supplier of the South Florida group - he gets romantically entangled with Isabella, the Chinese-Cuban wife of an arms and drugs trafficker. Isabella is played by the actress Gong Li (Raise the Red Lantern, Memoirs of a Geisha).
Miami Vice stars Colin Farrell, Jamie Foxx, Gong Li, Naomie Harris and Ciarán Hinds and is written and directed by Michael Mann, who also produces along with Pieter Jan Brugge; Anthony Yerkovich serves as executive producer.
ABOUT BACARDI Rum
Originated in 1862, BACARDI rum is the original, mixable, light-bodied rum, aged between one to two years in carefully selected up barrels. After aging, the rums are blended and passed through a second charcoal filtration to achieve maximum clarity and characteristic BACARDI smoothness, www.bacardimojito.com
ABOUT CARNIVAL CRUISE LINES
Carnival is the largest and most popular cruise line in the world, with 21 "Fun Ships" operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexico, Alaska, Hawaii, New England, Canada, Bermuda, Europe and the Greek Isles.
The line currently has three new ships on order - the 110,000-ton Carnival Freedom, scheduled for delivery in February 2007, the 112,000-ton Carnival Splendor, slated to enter service in spring 2008, and an as-yet-unnamed 130,000-ton SuperLiner - to be the largest "Fun Ship" ever constructed - set to debut in fall 2009.