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Pride of Aloha Refunds to be Issued


Miami – August 19, 2004 -- NCL America is committed to delivering a high-quality and unique cruise vacation experience in Hawai`i. As with many new ventures, the company has faced a number of start-up challenges that have affected some of Pride of Aloha’s guests experience and the company would like to apologize for that.

Although the company has received many positive comments on the initiative it has taken to make this product possible and indeed on the friendliness and quality of the crew onboard, it recognizes that for a variety of reasons the service on the initial cruises was generally not up to the standard for which NCL is known.

Pride of Aloha’s U.S. crewmembers and officers are working together for the first time and they are establishing routines and procedures that when perfected will make Pride of Aloha one of the finest cruise products at sea.

The company is taking aggressive actions to address specific issues on Pride of Aloha. Senior management is onboard the vessel to ensure quality levels quickly reach the high levels the company is known for. In recognition of the shortcomings of Pride of Aloha’s past cruises, the company is refunding all guests who have sailed on Pride of Aloha, 50 percent of their service charge as well as issuing cruise credit certificates for future cruises, both which they will receive in the next few weeks. The cruise credit certificates will be 20 percent of the value of the cruise only portion of their recent Pride of Aloha fare.

The cruise industry in general is experiencing an upsurge in demand and prices are rising. The popularity of the brand’s Hawai`i cruise program has also meant that today’s prices are higher than they were when it first announced Pride of America’s Hawai`i program a year and a half ago. If past Pride of Aloha guests would like to sail aboard either Pride of America or Pride of Aloha in Hawai`i next year, the brand will extend to them its initial publicly available rates that were applicable when the product was put on sale in 2003. This offer, which is good on bookings made through the end of this year, is additional to the cruise credit (which is good on any cruise booked and sailed before the end of 2005) and may be combined with it. Cruises can be booked with a travel agent or by calling 1-888-NCL-HAWAII. Travel agents will receive a $50 rebooking fee in addition to their commission.

NCL America is confident that the cruise experience aboard Pride of Aloha will very quickly be up to the company’s high standards. Future Pride of Aloha guests should be reassured by the aggressive efforts being undertaken and by the action the company has taken when the product has not delivered as expected.

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